The Catch Co. creates a simplified and irresistible shopping experience that curates the right gear at the right time to the right anglers—at a fraction of the cost of traditional retail. Ross Gordon, CEO & Founder and a fisherman himself, was always overwhelmed when trying to figure out what lures to buy and all the products that were in the marketplace. Gordon says that the challenges that he faced is what helped his business grow and is how they became successful early on. Why are some opportunities not always obvious? Find out.