#WCW – KARREN BRADY

Our WCW is a British politician, television personality, newspaper columnist, author, novelist and commonly referred to as “The First Lady Of Football, I present to you Karren Brady; most correctly addressed as Baroness Brady.

Though often immersed in male dominated fields, Brady has always managed to be respected, commended and held in high esteem by colleagues for her business acumen and straight forward speech.

Brady was once told by a chairman (when persuading him to buy & let her run Birmingham City F.C) that she would have to be twice as good as a man to do that, a confident, tenacious young Brady at 23years old replied: “Well that’s not difficult” and thus began as managing director of the club (1993-).

In January 2010, Brady was appointed Vice-Chairman of West Ham United by the same joint chairmen she’d worked with at B City F.C, proving that her skill sets were valued and trusted, as Brady herself once boldly stated “we’ll ensure that the club under our leadership never faces the kind of financial turmoil which so nearly brought it down”.

These bold statements, no nonsense, forward thinking decisions etc along with securing West Ham United as anchor concessionaires for the Olympic Stadium, has bought Brady the reputation of a woman who refuses to settle for mediocrity.

You will also most notably recognise Brady as trusted advisor to Lord Sugar on ‘The Apprentice’. Which bodes well with many forward thinking females, as Brady is known to champion woman in business, repeatedly calling upon her fellow female professionals to help those trying to make their way in the business world.

Within  a Guardian Column interview Brady called out for Woman to make a change, rather than asking for change; and waiting to be handed it. Below are 3 core reasons females should want to be at boardroom level, and why men should acknowledge how advantageous (beyond the stereotypical opinions) such a move can be.

  1. WOMEN CREATE A WAY FOR YOUR PREDECESSORS, EVEN IF YOU HAD TO MAKE YOUR OWN:   Any board executive can forget just how many people helped them get where they are. Those women who have got to the top need actively to ensure there is a pipeline of younger women, whether by networking or mentoring, who in turn are encouraging those below them. Do not be bitter or divert from the female nature to nurture  the young, that is your power; to nurture and navigate a way for others to shine brightly.
  1. WOMEN, DO NOT BE THREATENED/JEALOUS OF ANOTHER WOMENS ELEVATION; FOR FEAR OF BEING FORGOTTEN: Women in the boardroom must not forget how many challenges and difficulties they have overcome, and should share coping strategies. “It is critical to create opportunities to identify talented women in business, then support them to develop their confidence to aim for the boardroom. Rather than tear each other down for fear only one woman can be respected at a time. There is variety in all aspects of a woman, acknowledge these in your peers and seek to make moves that are progressive for all females irrespective of race, class or creed.
  1. GD’ERS, UPLIFT YOUR MOTHERS, SISTERS, WIVES, LOVED ONES AND FRIENDS TO SHINE THIER LIGHT UNAPOLOGETICALLY: Those in business need to look outside the corporate mainstream, at female entrepreneurs and self-employed businesswomen, who can inject different insights and diversity to any board. These can be mummy multi-taskers, single steam rollers and intelligent independent women. If they’re good enough to carry blessings for 9months and be seen as support for the strongest of strong, it only makes sense that woman are respected, acknowledged and expected to be at the core of many a great project/venture.

Until next time be good to yourselves, kind to others and above all GROW DAILY.

Written by Karen Sherise

@fashionfacek

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#WCW – KARREN BRADY

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