#WCW – Susan Wojcicki

Comment, like and subscribe .. Let’s see if we can get this birthday post to 100 views. If you hadn’t  guessed by that info, where exactly have you been for the last decade? Nonetheless our WCW today is Susan Wojcicki – CEO of Youtube.

Firstly i’d like to wish Susan Wojcicki  a very Happy Birthday, as today Wednesday 5th July is actually her birthday. Cheers to a very successful woman, as a toast I shall not skip any youtube ads today.

With such an impressive resume where do you begin?!

Well, Wojcicki has continuously been referred to as the most important person in advertising, and was named in Time Magazine’s 100 most influential people in 2015; and was described in a later issue as ‘the most powerful woman on the internet’.

The latter is not an easy reference to amass, however it has been aptly appointed to a marketing, advertising and technology genius in the form of Wojcicki.

Whilst working at Google, as senior vice president of Advertising & Commerce, leading the advertising and analytic products including Adwords, Adsense, Double click and Google Analytics.

Though the latter is incredibly impressive and would lull most into a false sense of security, seeming undefeated and invincible; Wojcicki was just getting started. Youtube (then a small start up) was successfully competing with Google’s Google Video service overseen by Wojcicki. Wojcicki’s response was to purchase Youtube, thus she then handled two of Google’s largest acquisitions: those being the $1.65 billion purchase of Youtube in 2006 and the $3.1 billion purchase of Double Click in 2007. Subsequently, in February 2014 she became the CEO of YouTube.

That forward thinking, risk taking, visionary mindset had provided numerous ‘youtubers’, ‘vloggers’ and social media influencers with careers; with many becoming millionaires and launching their own brands whilst remaining ever true to the Youtube Community.

Therefore rather than giving you 3 tips on how to be as successful as Wojcicki, I think it’s pretty evident; be innovative, fearless and focused and dedicate yourselves only to platforms of elevation. In saying that, here are 3 other reasons to celebrate Wojcicki on her birthday.

  1. Wojcicki has been with Google since the beginning: she was their 16th employee and the company actually worked out of her garage for its first few months. #Loyalty
  1. Wojcicki is a veteran at balancing her home life and her work life: she is always home for dinner, and devotes the hours of 6:00-9:00pm to her family. Any leader can learn from her example. #balance
  1. Today, Google is a friendly place for working parents: moms-to-be have special parking places, employees get 18 weeks of paid parental leave, and there are nursing rooms on site. But when Wojcicki first started working at the company, she was four months pregnant and nobody at Google had ever taken parental leave. Now she’s an advocate for federally mandated paid parental leave, which she hopes will increase the number of women participating in the workforce. #equality

Until next time be good to yourselves, kind to others and above all GROW DAILY.

Written by Karen Sherise



#WCW – Susan Wojcicki

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